What is Lookalike Audience and How to Advertise with it? Advertising on digital platforms may seem easy, but it requires technical knowledge and professionalism.
Therefore, analyzing both the brand and the target audience correctly is very important. If the brand is not understood correctly and the target audience is not analyzed correctly, you will waste your advertising budget. Therefore, the brand and target audience should be analyzed correctly and the right advertising strategies should be followed.
In this context, I want to talk about Lookalike Audience, an important advertising type that will increase your sales.
What is Lookalike Audience?
We call the target audience similar to your current visitors, followers, and people who liked your page on the internet. Facebook presents these people to you.
With the Lookalike Audience advertising model, you can reach audiences similar to those who have visited your website, viewed your product, added to cart, or made a purchase, and interacted with your page on Instagram and Facebook.
How to Create a Lookalike Audience?
Log in to your Business Facebook account and click on the Audiences section. Then choose Lookalike Audience. You will see a screen like the one below. First, you will select the source of a similar audience. That is, you will choose the selection of the audience whose similar audience you want to get. (Facebook Description: The source you choose will be used to find people who share similar characteristics.) Then the location selection will be made. Finally, the size selection of the target audience will be made.
My recommendation here is to choose a value of about 1% similar to your current target audience. You can also choose more, but the more the percentage increases, the more target deviation there will be. 1% is the best target audience. Then just click Save, and you will have prepared your Lookalike Audience.
NOTE: It will take some time for your target audience to be created by Facebook. Once your target audience is ready, you can start advertising.
How to Advertise?
After your target audience is created, you can start creating your ad by selecting Lookalike Audience and then clicking the Create Add button as shown in the screen below. Then you will do all the operations you did while entering other ads. Thus, you will have created an ad with Lookalike Audience.
If you have any questions, you can leave your comments below or contact me directly.
Don’t forget to follow me on social media platforms for current information and tips from the world of Social Media, Digital Marketing, WordPress, and Funnel Marketing.
See you in my next post!