Hello everyone! I hope you are having a great week.
I have previously written an article about target audience statistics. In this article, we will delve deeper.
What is Lookalike Audience and How to Advertise with it?
The secret to a successful marketing campaign is to know your target audience. Knowing your target audience well will make it easier to sell your product or service. The most important point for selling a product or service, in my opinion, is not to focus on sales, but to focus on the target audience. Do not try to sell something. Just explain why they need that product/service.
The success of the service or product you offer depends on how well you know your customers. To increase conversions in your Facebook ads, you should first perform a good audience analysis and then create the right target audience.
If your goal is not just to attract potential customers to your website, but also to convert them into real buyers, you need to find out who your target audience is. This should be your focus. You need to find out what this target audience wants, how they make purchasing decisions, and what problems they have. Everything is about connecting with your target audience.
Now, I want to talk about how to perform a proper Facebook target audience analysis to use your Facebook ad budget more efficiently and reduce your ad costs.
Creating a Facebook Target Audience
Log in to your Business Manager account and go to the Audience Insights section under Business Tools. You will see a screen like the one below.
After entering the location, age, and gender information of your target audience, you determine a central target audience. Your central target audience should be at least 30K in size.
For example, let’s assume that you are a company that sells sports products. Let your central target audience be Protein Bar. You type Protein Bar in the Interests section. Let the target size of your central target audience be min 30K – max 1M. Because more than that will not be specific.
After determining your central target audience, you enter the interest of your target audience (for example, protein bar) in the Interests section. Then click on Page Likes.
Based on the relevance, affinity values, and pages, you can target the most suitable pages in your Facebook ads. The Affinity value shows how close a page is to your interests compared to other pages, and it is 2296 times closer to your Protein Bar target than other pages. So we can target people who have liked the GymQueen page, as it is 2296 times closer to our Protein Bar target.
Finally, in the Activity section, you can examine in detail people’s digital behaviors, devices used, activity status, and likelihood of interaction. Be sure to check the habits of your target audience, such as previous comments, interactions, and page likes. If the data here is low, your cost per person will be very high, no matter how good your target audience is.
If you have any questions, you can leave your comments below or contact me directly. ?
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