Target Audience Statistics (Most Effective Target Audience)
The most important part of target audience statistics is the data stored in Facebook’s database. Target Audience Statistics show the data related to your target audience so that you can compare them, plan your campaigns, and create relevant ads.
We determine the target audience based on various fields such as age, gender, location, language, interests, and more.
After determining the interests of your target audience, we can analyze the age range demographically. You can find the most interesting cities based on the location and interests of the selected target audience. You can also target these cities.
We do all of these with Facebook Target Audience Statistics.
To determine the relevant interests of your target audience, let’s look at the Page Likes section. Of course, you need to first determine an interest. For example; Hunting, Mountaineering, etc. In the Page Likes section, you can see the pages your target audience is most interested in and you can advertise on those pages.
After finding the pages your target audience is most interested in, I recommend examining those pages before advertising on them. You can control how good the interaction is based on the likes on the page. For example, if a fishing page has 700K followers and likes, but the number of likes on their posts is between 200-500 people, it should not be preferred as the interaction is low.
You can narrow down your target audience by examining whether you get more interaction from mobile or desktop in the Actions section. When you save the target audience you have determined, you can use it in your future ads.
Sales on Facebook are done through auctions. The reason we determine our target audience according to the pages that have been liked is that it is more advantageous than advertising according to the interest by typing Hunting. This means more cost and more time loss. Narrowing the target audience reduces the probability of a failed ad.
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