There is a reason why Facebook is the best platform for both B2C and B2B businesses. It contains the information of 2 billion people and remains at the top of the most used platforms.
Facebook ad types are classified according to 3 main headings. These:
- Awareness
- Consideration
- Conversion
Facebook Awareness Ads
Facebook awareness ad models, on the other hand, are divided into 2 groups:
- Brand Awareness
- Reach
Brand awareness; It is a type of advertisement made to increase the awareness of your brand.
Reach advertising; It aims to reach the maximum number of users, that is, to be shown, in certain dimensions.
Sales are not targeted in these two ad types. The goal is to drive traffic, increase interactions and increase brand awareness. Therefore, the advertising costs are low. With low costs, you can increase your interactions, attract traffic and build your brand awareness.
Facebook Consideration Ads
Facebook consideration ads are the type of ads that have the most options. Inside;
- Traffic
- Engagement
- App Installs
- Video Views
- Lead Generation
- Messages.
Engagement ads also offer 3 different advertising purposes. These;
- Post Engagement
- Page Likes
- Event Responses
Engagement; Here you advertise Page likes, Post engagement, and Event Responses. If you have an e-commerce site or want to give traffic and collect social proof, it is the type of advertisement you will use at the beginning.
Video Views; It is the type of ad you will use when you exit a video ad.
Lead Generation; By creating a form page, you enable your prospective customers to fill in the form, and you collect e-mail addresses.
Messages; It is the type of advertisement you use when you want it to contact you directly.
App Installs; If you have an app, you are using this ad type.
Facebook Conversion Ads
Facebook conversion ad allows your ads to be optimized according to data such as purchase, and add to cart. You can track and measure your conversion ads thanks to a Facebook pixel.
Conversion ads also contain 3 different advertising objectives within themselves. These;
- Conversions
- Product Catalog Sales
- Store Visits
Conversion; It allows you to give sales-oriented advertising. You collect add-to-carts, and you make sales. With this type of ad, Facebook brings out the audience that is more likely to sell.
The goal here is to sell. It costs more than interaction ads.
Product Catalog Sales; With product catalog sales, you need to add the product categories on your website from the Catalog section of the Assets menu in the Business Manager. Thanks to catalog ads, your products are automatically shown to your target audience.
Catalog ads will yield much more effective results when used by Retargeting for those who have products in different categories on the website. For example; You can advertise to users who have shopped from the perfume category or added to their cart by showing your products in this category again. This will allow you to increase your sales rates.
Store Visits; Store visits ads are used to find new customers for those who have physical stores.
By targeting customers close to your store’s location with store visits, you can provide information about your store or give discount coupons and gift certificates. In order to advertise store visits, you must have a business page on Facebook and the necessary information (such as an address, and phone) on the page.
A Point to Remember:
THE RIGHT PRODUCT, THE RIGHT ADVERTISING, THE RIGHT STRATEGY, AND THE RIGHT TARGET AUDIENCE WILL MAKE YOU REGULAR SALES!
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