Make sure to increase your digital advertising budget while customer acquisition costs are within reach. In a few years, digital advertising costs will increase even more.
The best example of this was the increase in Facebook advertising costs in 2021 due to Covid-19. In a few years, we will be advertising digitally, just like TV commercials, without expecting profitability.
While the average cpm rate in the UK was £3.57 in 2021, it grew by 30-40% in December. In Turkey, the current CPM rates are between 5 and 10 TRY.
Companies/businesses that do not increase their advertising budget and invest in the future will be doomed to fail. At the moment, it should not be too late, while customer acquisition costs are still within reach. Invest in advertising, and increase your advertising budget!
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