Before examining the items one by one, the most important factor is to analyze your target audience well. It is quite important to be knowledgeable about their problems, needs, tastes, interests, etc.
Although it varies by industry, I wanted to share with you the 4 important factors I observed below:
Why Can’t You Sell Your Product or Service on Instagram?
- One of the mistakes that many companies or individuals make is that all posts are designed with a sales focus. Making constant sales-focused and promotional, discount-containing shares will tire your target audience and cause them to unfollow you. We should not forget the purpose of Instagram. People interact more with posts they find fun, educational, and informative. It is beneficial to apply the 80/20 rule. Make 20% of your posts sales-focused, and 80% fun, educational content.
- You cannot sell everything to everyone. Analyze your target audience well. Determine factors such as who is interested in your product, what are their interests, what are their problems, which problems do your products solve for your target audience.
- Buying fake followers. The Instagram algorithm can distinguish fake followers. This will make your engagement rates drop, and make it almost impossible for you to be on the explore page. If you want your followers to increase, you should either advertise or entertain people with your posts.
- Stay in constant communication with your target audience. You must definitely respond to comments. Responding quickly to comments will make the person feel special and see that you are interested in them. You should also avoid copying and pasting the same responses to everyone.
Don’t forget to follow me on social media platforms for up-to-date information and tips on Social Media, Digital Marketing, WordPress, and Funnel Marketing.
See you in my next post!