Facebook & Instagram Targeting as Retargeting with Shopping

F3dbc143825b9ad664e0e3e7cc090ca109523c699b84ca46e5acc2c142f3c709
Posted by ilknur
Blog Banner Website 1 1600x900

Hello everyone ? There is a new type of advertisement on Business Manager. Today, I would like to tell you a little bit about this new advertisement type that has come to the Special Target Audiences section.

As you know, when advertising on Business Manager, we could use retargeting and lookalike ads to reach the audience who have interacted with our social media accounts, visited our website, examined our application before, or watched videos we shared on our social media accounts through the Special Target Audiences section.

Facebook & Instagram Targeting as Retargeting with Shopping

Custom Audience
Custom Audience

Now, with the new Shopping advertisement type that has come to this section, you will be able to target your audience who viewed your products, added products to their carts, or purchased products on Facebook or Instagram.

Important: To use this feature, the Shop feature on Facebook and Instagram must be active.

I have previously written about how to activate the Instagram Shopping feature. ? If you haven’t activated the shopping feature yet, I recommend that you read the article in the link below first.

https://cetinilknur.com/2020/06/11/instagram-alisveris-ozelligi/

So, How Can We Create Facebook & Instagram Shopping Target Audiences?

I will explain step by step how to create a shopping target audience in bulleted points:

  1. After logging into your Facebook Business Manager account, go to the Target Audiences area.
  2. Click on Create Audience and click on Shopping in the window that opens.
  3. Select your Facebook page or Instagram page. It is important that the Shop feature is active on both sides.
  4. Then, select the audience who viewed your products, added products to their carts, or purchased products that you want to target. You can target them for up to the last 365 days.
  5. Finally, enter the name of your campaign and create your target audience. Now, you can use this target audience in your retargeting and lookalike ads. According to statistics, retargeting ads affect your conversion rates by 70%.
Custom Audience
Custom Audience

Therefore, you must use retargeting ads to increase your sales.

If you have any questions, you can leave your comments below or contact me directly ?

Don’t forget to follow me on social media platforms for up-to-date information and tips from the world of Social Media, Digital Marketing, WordPress, and Funnel Marketing ?

See you in my next post!