I will talk about a system that has the ability to analyze all your actions. This is the Facebook algorithm. It is a system that can analyze your psychology based on the words you use while messaging and can detect your emotions, interests, and many other pieces of information. It contains data from more than 2 billion users. There is no other platform that can contain and analyze this much information.
This system can observe and interpret all actions and also has the authority to make decisions about the ads we create. It can decide which ad reaches more people, which one gets more engagement, which ad video goes viral, and which ad conversion is better, among other things. It is an incredible power, and that’s why I am so excited about this platform.
The performance of Facebook-Instagram ads is 80-90% dependent on the algorithm. As advertisers, we have very little power. Therefore, we must understand the logic of the algorithm and prepare our ads accordingly so that we can achieve good results.
We need to understand what changes the ad performance, what kind of ad text or image/video we should prepare to get good results, and how to reach more people with our ads. If we can understand these, we will have solved the logic of the algorithm.
So, what does the Facebook algorithm want?
It wants the users on its platform to have a good time so that they spend more time on Facebook. This means more profit for Facebook. The algorithm wants the right message to be delivered to the right audience at the right time. The first hour of your post is crucial. The more engagement your post gets in the first hour, the more users Facebook will show it to.
In other words, the more clicks likes, and shares you get, the more users Facebook will show your post to. The same logic applies to ad posts.
What needs to be done is to understand the structure of the algorithm. It is about showing the right product to the right audience at the right time. Make sure your target audience is having a good time.
The working principle of the Facebook algorithm is as follows:
• You prepare your ad post and submit it to Facebook for approval.
• If there are no errors, Facebook approves your ad.
• Users start to interact with your ad, and the algorithm analyzes the users who interact with your ad and examines their demographic structure.
• And based on this analysis, the algorithm identifies users with the same demographic structure and shows your ad only to that audience.
Therefore, you need to analyze your target audience well and reach the right audience.
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