What is Google Ads and Where Is It Used?

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Posted by ilknur 2 Mins Reading
Google Adwords Sign 2556952

First of all, the most important point in digital marketing is; Brands or individuals need to position themselves according to the platform of the target audience, not the platform they sell to.

Well; First of all, where does your target audience spend their time? Which platform do they use the most? You should focus on these issues and choose the platform accordingly. I wanted to talk about this before I get into the topic of Google.

Google Ads

Google shows your ad to people who search (suitable for your target audience).

How Does Google Show Your Ad?

Your ad is shown to people according to the following 3 items. These;

  • Cookies (Thanks to these cookies, Google tracks everything you do. It collects a lot of information about you, which sites you visit, what you search for, your location, etc.)
  • Areas of interest
  • Audience in the Market

Let’s consider the logic of the mall. We can say that Google attracts people, creates traffic there, makes this traffic valuable, and distributes or sells this audience to advertisers.

google ads

So, Why Do We Prefer Google?

Because; It gives the Right Message to the Right Person, at the Right Time, from the Right Channel!

By Right Person, we mean the person doing the search on Google. Right time; The time you make that call, the Right Channel; The searched platform, namely; If Google is the Right Message; It is the ad text written by the advertisers according to the searched word, sentence, or term.

Google is a platform that contains the data of billions of people. It even knows whether you will buy the product with the search you make. It can even predict whether the person looking at the features of the product will buy this product after how many searches or after how long. This is incredible power. For this reason, many individuals or companies prefer Google.

Youtube is the second most searched engine in the world after Google.

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See you in my next post!